The Story of MxMSP
Six years ago, looking at the constraints in our own distribution business model, we asked ourselves some difficult and critical questions:
How are our customers, resellers and integrators coping with market changes and how could we help them add more value? There were no easy answers but it was clear that solutions would have to be focused on services and providing true value to the end-user. In IT and security what is it that end-users want most - A reliable and well-functioning system and a fast and efficient service if anything ever goes wrong.
What if we had a tool to securely and remotely monitor, configure and manage all IP Technology devices and made it available to our reseller partners so they could offer super high level of service at a reasonable cost? What if such a tool lowered partners installation and support cost and helped them make service income?
We really liked the idea and started searching but could not find anything universal meant for a diverse world of IP end points like cameras, phones, NAS, WiFi-Bridges, Routers and Switches we sell. What if we could made this a Cloud Offering for our partners and even preconfigure IP technology products we sell to save partners even more time ? After analyzing these questions we decided to take on the challenge and try to create a solution ourselves.
This original idea led us to invest in creating a suite of tools, dedicated to making life easier and making and making your business more profitable. We called our new platform IP TechView - For viewing all IP Technology and IP services. IP TechView became the foundation to help partners get to the next level. We started with a universal multi-vendor solution mainly focusing on IP Telephony (IP Phones, PBX system health and configuration including QoS issues and resolution) and IP Infrastructure (Routers & Switches, Wireless and including remote management of PoE.).
We then discovered that this technology could make a huge difference to IP Camera Intergators. Since we were very knowledgeable and dedicated to the MOBOTIX surveillance community and knew the challenges and improvements we could provide partners to wow their customers, we decided to create a specialized version for the MOBOTIX space. We called it MxMSP. This new specialized platform coves some very important areas to help end-users and partners alike by upgrading and taking their Mobotix system into the cloud. We then moved on to build a follow-up product specifically designed to provide even more value and analytics to the end-user to make the overall solution even more attractive. This became MxMSP/MxLINQ a Managed Services Platform for Mobotix Partners and a Enduser Cloud Access, Monitoring & Alerts, Recording and Device control solution.
An Inspiration becomes Reality
Our vision became what today is IPTechView™ a platform that combines several important tools that have the power to change the economics for our reseller partners and improve the quality and reliability of all the solutions ABP Partners deploy. We build a tool set on one universal cloud platform that includes all the following elements:
A multi-vendor capable cloud based EMS (element management system) and a companion RMM (Remote Monitoring & Management) tool designed to help our resellers grow the services side of their income from a "Break-Fix” business model to a "Preventive Maintenance" or “Managed Services” model.
At first it seemed like we were pursuing a pipe dream. But with years of experience selling and deploying far-end NAT traversal solutions with service providers in the IP Phone service space we knew how to scale systems like NAT traversal or provisioning platforms for 100,000's of diverse multi-vendor devices to support our ITSPs. That gave us a great head-start.
As we were completing our universal IPTechView™ and parts for our IP TechPartner™ platform, we realized that one of our largest customer groups - surveillance and physical security integrators - were missing a very critical link to grow their business. They needed an easy tool for end users that linked them to the technology they were investing in. They needed something integrated that would also include their video management needs. We knew we needed to add a secure Cloud VMS to our solution. That was the beginning of what resulted in the creation of MxMSP™ companion tool MxLINQ™.
MxMSP™ makes MOBOTIX installations easier and faster which helps our partners increase their business by completing more projects with fewer resources. MxMSP™ also provides the added opportunity for integrators to expand their customer service business and increase their recurring monthly revenue. The next missing piece was a better link for the end user to his technology. We wanted to making accessing IP devices easy, being universally accessible on any device, super intuitive and most importantly by simplify all the special features that a product like MOBOTIX had to offer. This became MxLINQ™
ABP offers MOBOTIX IP video surveillance cameras optionally preconfigures as MxMSP™-ready, in this case all cameras get shipped from ABP already pre-configured so they show up in the partners MxMSP Platform as un-assigned equipment. This means that when the cameras get installed on site they are already "connected" to the platform. Partners now can remotely connect to all devices as soon as they are plugged in and remotely finalize a project via MxMSP™, regardless of network equipment and with no local server.
Important to mention is that the entire platform is designed to be multi-vendor and manages both physical devices and virtual cloud objects and services.
In addition to MOBOTIX cameras it also supports NAS storage devices, routers and POE switches, with wireless bridges and other devices coming soon. At this point the platform is already very close to the original goal of becoming a single pane of glass to manage all devices and cloud services a reseller needs to manage for his customers.