FAQs

1. Is this another VoIP show?

No! this unique event focuses on the practical “how to actually be successful in reselling VoIP solutions”. It brings together reseller executives so that they can learn from one another’s successes and stumbles; as well as industry experts who will shed light on ALL of the opportunities in the VoIP space (not just the PBX area where so many resellers are already engaging).

2. Who would get the most benefit from attending this event?

The information, roundtables, workshops etc. follow two parallel tracks – one for the owners or executives of the reseller business and the second for the “technical buyer” (the person who makes the recommendations/decisions on which products your company will sell). To get maximum benefit from the event, it would be great if two people from your company could attend.

3. My time is valuable and my budget is tight. Is this event really worth it?

By now, it’s clear that “convergence” is here to stay. For those who don’t want to wait to be a “me too” with a host of competitors, this event focuses on the steps and opportunities for transitioning from a traditional VAR or Telecom Dealer business to a Converged model, where margins are still high and opportunities are plentiful. Many companies have had a difficult time making the transition because they had no steps to follow so they each went through trial and error. This is a great opportunity to learn from your peers – and not “re-invent the wheel”.

4. Is this event just about VoIP technology?

No! As a reseller business, one of the most difficult challenges, whether you move to convergence or not, is changing your business model to better fit the way customers buy today. There are areas within a reseller business where potential revenue has gone untapped or undiscovered and where opportunities have not been created. This event gives resellers the chance to benefit from the experience and success of their peers – in areas from sales to marketing to product selection strategies.

5. How important is VoIP really?

SIP will go into history as the protocol that changed the world of telephony the way TCP/IP changed the world of networking. In a few short years telephony will more and more often be implemented with data networking, and that trend is here to stay. Even as a data or networking VAR you can not afford to ignore voice, voice applications, and its many integration opportunities. As a telecom VAR the future is in VoIP.

6. I’m not familiar with many of the vendors who will be in attendance

It’s not very difficult to find VoIP PBX manufacturers to talk to in today’s environment…. they seem to be everywhere. But at least 60% of customers today (according to a quick poll), aren’t ready yet to throw out their existing phone system for a VoIP PBX. The vendors that will be attending this event were chosen because, in most cases, they offer products that are well suited to generate business today connecting to the current equipment and then grow into a IP based future - enabling you to grab revenue and position your business as “a company in the know in the IP arena” without being limited to selling only a new VoIP PBX, a solution that most customers are not ready to purchase yet.